Manager, Marketing Fono

Job Description

Universal Music Group is seeking an experienced Marketing Manager to support FONO based in the Woodland Hills office.

How you'll CREATE:
• Create artist brand strategies focused on building narrative and super fandoms.
• Plan Direct to consumer tactics focused on developing artists.
• Responsible for ensuring an always-on fan facing strategy with the artist.
• Responsible for producing engaging, clear text for different advertising channels such as websites, social media and print ads.
• Have an awareness of Music Culture and how the artist can fit in and drive the narrative to reflect culture.
• Create and Implement artist brand and narrative guidelines. Must have a strong knowledge base of Spotify / YouTube / Apple Music and their
• Charts as well as understanding platforms of Twitch, Tik Tok, Reddit, Soundcloud and discord.
• Professional presentation tool knowledge is a MUST (Power Point, Sheets, Keynote, Canva among others) as well as adobe creative suite knowledge (Photoshop, illustrator)

Bring your VIBE:
• Bachelor's degree in marketing, Communications, Design, or a related field
• 3+ years of experience in brand strategy, copywriting, and creative design
• Minimum of 4 years of experience in marketing, ideally for an ad agency
• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign
• Exceptional creative and design skills with a portfolio showcasing your work.
• Excellent communication skills with the ability to collaborate across teams and present ideas effectively.
• Proven experience in developing and implementing successful brand strategies and marketing campaigns
• Ability to think strategically while also paying attention to detail

Perks Playlist:

Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren't just values-they're how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):
• Comprehensive medical, dental, and vision coverage
• Including 100% coverage for out-patient in-network mental health services
• Fertility coverage for eligible medical plan participants
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• Student Loan Repayment Assistance and Tuition Reimbursement
• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:
• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Company Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.

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Job Category:
Marketing, Streaming & Digital Media

Salary Range:
$81,500.00 - $100,100.00

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.

Jobcode: Reference SBJ-vekv17-216-73-216-67-42 in your application.