Job Description
WHO ARE YOU?
Do you enjoy dance music? Do you excel at building strategic brand relationships and driving revenue through impactful partnerships? Then you're in luck! We are looking for a highly motivated self-starter who embodies both a passion for dance culture and a love of partnership development and client success. Is this you? Read on…
THE ROLE
Insomniac Events is seeking a highly motivated and culturally connected sponsorship sales professional to drive brand partnership revenue across our portfolio of live events and experiences, including festivals, nightlife, and emerging properties. This role is responsible for identifying, pitching, negotiating, and closing strategic brand partnerships that authentically integrate into the Insomniac ecosystem. The ideal candidate is equal parts relationship builder, creative thinker, deal closer, and culture expert with a deep understanding of experiential marketing, music, entertainment, and consumer brands. The candidate should thrive in a fast-paced environment, think creatively under pressure, and have a passion for live events, youth culture, and building long-term partnerships that move beyond traditional sponsorship. This position will report to the Senior Vice President of Partnerships. This is not a remote position.
RESPONSIBILITIES
Sales & Revenue Generation
• Prospect and develop new business opportunities across a wide range of brand categories including CPG, automotive, telecom, beverage, QSR, retail, gaming, tech, fashion, and lifestyle
• Build and maintain a strong pipeline of prospective sponsors and agency contacts
• Lead outreach efforts, sales presentations, negotiations, and contract execution
• Meet and exceed individual and department revenue goals
• Identify upsell opportunities within existing partnerships and multi-event programs
• Develop strategic sponsorship packages tailored to partner objectives and KPIs
Partnership Strategy & Creative Development
• Collaborate with internal teams to create compelling partnership concepts and custom brand integrations
• Develop thoughtful ideas that authentically connect brands with festival culture and fan communities
• Translate partner marketing objectives into scalable live event experiences
• Stay ahead of industry trends, cultural moments, and emerging brand opportunities
Client & Relationship Management
• Serve as a trusted strategic partner to clients, agencies, and stakeholders
• Maintain strong relationships with existing partners while cultivating new business
• Participate in client meetings, site visits, networking events, and festival hosting opportunities
• Work cross-functionally with activation, operations, legal, marketing, and finance teams to ensure successful execution
Internal Collaboration
• Maintain accurate pipeline tracking, forecasting, and reporting
• Assist in the development of sales materials, decks, recaps, and partnership narratives
• Collaborate with executive leadership on strategic initiatives and high-level negotiations
• Support junior sales team members through mentorship and collaboration
QUALIFICATIONS
• 4+ years of experience in sponsorship sales, brand partnerships, media sales, experiential marketing, music, sports, or entertainment
• Proven track record of closing high-value sponsorship deals
• Existing relationships within brand, agency, or entertainment industries strongly preferred
• Strong understanding of live events, music culture, and experiential marketing
• Exceptional communication, presentation, and negotiation skills
• Ability to think creatively while maintaining a strong business mindset
• Highly organized with strong attention to detail and follow-through
• Comfortable working nights, weekends, and traveling to festivals/events as needed
WORK ENVIRONMENT
• Must be willing to travel to work during holidays, evening and weekend hours, as required, to meet deadlines
• Must be able to tolerate loud noise levels and drastic temperature climates while working on site at various event location
• Must be able to work in open concept office space
Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.
EQUAL EMPLOYMENT OPPORTUNITY
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
Insomniac strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.
Jobcode: Reference SBJ-xkn59q-216-73-216-67-42 in your application.