Coordinator Marketing Pluto TV

Job Description

We are looking for a storyteller to join our Pluto TV team in Mexico. The Marketing Coordinator will execute the brand strategy for Pluto TV across Mexico and the Spanish-speaking LATAM markets, supporting campaigns that build brand visibility and drive user engagement.

The Marketing Coordinator will support the strategic positioning and growth of the Pluto TV brand by helping execute innovative marketing initiatives. This role involves supporting the development of brand strategy and collaborating with content teams to align programming with brand identity. The Coordinator will help execute marketing campaigns that increase brand visibility and user engagement across paid, owned, and earned channels, while tracking performance metrics to inform ongoing optimization. Strong analytical, creative, communication, and project management skills are essential to successfully promote Pluto TV in a competitive landscape.

Responsibilities

• Brand Strategy Support: Help execute a comprehensive brand strategy aligned with business goals.
• Market Research & Analysis: Conduct market research to understand audience preferences and the competitive landscape.
• Content Strategy: Collaborate with content teams to ensure programming aligns with brand positioning.
• Campaign Execution: Help design and execute marketing campaigns that promote Pluto TV across social, paid marketing, and owned and operated channels, working closely with PR.
• Social Strategy: Oversee all social strategy and actions for Pluto TV Mexico and Spanish-speaking LATAM.
• Performance Tracking: Monitor the performance of branding initiatives and use analytics to inform future strategies.

Skills

• Analytical Skills: Ability to analyze data and market trends to support strategic decisions.
• Creative Thinking: Strong creative skills to help develop engaging campaigns and brand messaging.
• Communication Skills: Excellent verbal and written communication skills for internal collaboration and external marketing.
• Project Management: Ability to manage projects from conception to execution and help evaluate outcomes.
• Digital Marketing Proficiency: Knowledge of digital marketing tools and platforms relevant to streaming services.

Education & Experience

• Bachelor's degree and/or relevant experience.
• 3+ years working in marketing in the LATAM market.
• Experience analyzing and interpreting data, and using insights to inform marketing efforts.
• Experience supporting or reporting on metrics and KPIs for business goals, process improvement projects, and campaign management.
• Experience working with cross-functional teams.
• Fluency in English.

Paramount is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-5bp4y0-216-73-216-204-42 in your application.